A new series of videos from the British Music Matters group, promoting legal downloads.
I like all of these. In addition to the embedded Nick Cave one (by Sarah Cox & Emma Lazenby), there are stories about Sugar Ros, Blind Willie Johnson, Kate Bush and others here
Music Matters are putting a new 'Music Matters' mark onto legal download and streaming sites.
This trailer, released yesterday, shows a really intriguing new initiative from Philips. As a follow up to last year's award winning Carousel, they have commissioned Ridley Scott Associates to make 5 very different films from the same script.
The films look very different! Really looking foward to seeing how this develops!
The first game is streaming now on YouTube now, sponsored by HSBC. The world's local bank indeed.
The first match is Deccan Chargers vs. Kolkata Knight Riders.
The quality is about as good as you'd expect (i.e. not very) but you can see what's going on, and judging from the number of tweets using the #youtube_ipl hashtag (about 5-10 a minute) it's pretty popular.
Video ads are also playing between occasionally, as they would if you were watching on commercial TV, and there's an HSBC banner ad that hovers over the screen occasionally.
The Ford Fiesta is about 60 days away from it's US launch. Ford has been pioneering lots of social media approaches in this launch, under the banner of Fiesta Movement.
The first stage involved letting bloggers drive the cars and record their experiences. Stage 2, just launched, uses teams of two people in different cities around the US to create events for others to take part in.
This is the Detroit team looking at their Fiesta for the first time. "She needs a British name..."
In doing this they're focussing on location, and local inititives
Local - lots more online activity is now local, or location based. By setting up teams in different areas, they can get more people involved in the team that's local to them.
For example here's the profile of Vanae and Francis, the San Francisco Team
Location - The next step from local is to location, by giving the teams missions to complete, around specific locations, putting things onto a virtual map.
"highlighting 10 of these amazing locations in a colorful, vibrant, and creative graffiti mural to be unveiled at a massive live event and gathering... which will coincidently be held at their #1 location of their 10 favorites"
This is the new video from the band OK Go. It's pretty amazing - it takes the simple 'dominos' / 'Cog' idea, but pushes it pretty much as far as it can possibly go. Make sure you watch to the end!
What's also interesting is that it's got a sponsorship credit at the end, to the insurance company State Farm.
OK Go have recently complained that EMI, their record company, have disabled the embedding for their YouTube videos. Disabling the embedding means more money for EMI (YouTube pay royalties on views on YouTube, but not embedded videos), but has cut the number of video views by 90%, so means that OK Go get less exposure.
The deal with State Farm (& I'm amazed at how low-key it is) allows me to embed the video, and I think it's the first time someone's done this.
