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Sunday, April 11, 2010

Marmite Election

Excellent new initiative ('campaign' seems the wrong word these days) for Marmite to mirror the imminent UK general election with a campaign to get people to support either The Love Party or The Hate Party, with Facebook groups, and more.

The whole 'Love it or Hate it' idea has been around for over ten years now - well done to them for adapting it to new communication techniques.

More background at The Guardian, here

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