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Saturday, February 23, 2008

One out of every Three Clicks on a Google or Yahoo ad is Fraudulent

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Click Forensics has released some data on click fraud (fake clicks on Internet ads) in the fourth quarter of 2007 and for the full year. According to this data, nearly one out of every three clicks on a Google or Yahoo ad is fraudulent - TechCrunch.

Click Forensics also released the handy heat map which shows the countries where the most click fraud is originating. The greatest percentage of click fraud originating from countries outside North America came from India (4.3 percent) Germany (3.9 percent) and South Korea (3.7 percent).


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